Friday, June 17, 2011

The Dos and Donts of Web Site Design Part I


Let’s discuss an important point about online content/text versus print. People read text on a computer screen at about 1/4th the speed that they do on paper. This important fact tells us that we should keep what we want to say on the web short and sweet.

There are many options available when creating web pages, many good and many bad. The following is a list of some of those options and how I think you should deal with them.

Some things you should do and not do in your web pages:


1. No page counters: Page counters do nothing except make you look like an amateur, mess with your design, and tell people information about your site you probably don’t want them to know! If you want to know how many people are hitting your site, just ask your host for server stats. Any host worth it’s salt should be able to provide you with detailed stats that make page counters look stupid.

2. Forget blinking or flashing text: The only place you see blinking and or flashing text is on the neon signs of naked bars or web sites made in the mid 90's! People don’t like them and expect to see naked people inside sites or buildings that have them … enough said.

3. Make your titles on your web page make sense: One of the core attributes of a web page is its title. In between the tags you can specify the page's title as it appears in the browsers top title bar and in the search engine results.
People pay attention to page titles, so you should make sure that they are clear. If you have a page on how to take care of dogs and you happen to have a dog named ‘Jimmy’ don’t title your page: ‘How to look after Jimmy and his furry friends.’ You should title you page something like: ‘How to take care of dogs.’


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